Arthur Newhall had a unique and varied background in the lettering and graphic design fields. His work included type designing, theater lobby displays, movie titles, sign painting, advertising art, lettering for reproduction, and art for screen printing. He also worked as art director for an advertising agency. All of these disciplines added to the refinement of his calligraphy skills. A stickler for precision and style, Newhall was always ready to help and guide the novice as well as the professional. He was one of the innovators of one of the most spectacular letter styles ever created--the Cartoon Casual--as well as a Modern Script of the 40s and 50s.
Whether you have a natural talent for lettering or have never picked up a calligraphy pen, you can learn the stylish art of making beautiful letters with the help of this book. You will find reference examples for many lettering styles, including sans serif, cursive, ornate, classic, script, and decorative hands. And step-by-step stroke sequences will have you creating beautiful letters in no time. If youÆve always wanted to learn the art of calligraphy, Calligraphy & Lettering Design will show you the way. It has all the instruction you need to learn a skill youÆll use for a lifetime!